Wednesday, September 18, 2013

Miley Cyrus has a Ball

It has been awhile! Sorry, been tied up and busy.

It has been a few weeks since Miley Cirus did the now infamous "twerk" dance with Robin Thicke on the VMAs and everyone is still talking about it!  I can't believe it!

I hear folks that are just appalled. Come on. Give me a break!

First, Miley is still flexing her wings and breaking out of a shell called childhood.  We all have done things we are not necessarily proud of and we all have had the desire to do some things that would raise eyebrows.  It's just we get to see her do it in the public eye.

Second, Miley is an entertainer playing a character as she has all of her life.  Is this the real Miley Cirus?  I doubt it.  Sure, it's a part of her but the real person is someone you and I are not privy to.  She does have a life of her own and it's hers to be what she wants.

Third, what a publicity coup!  My goodness!  Not since Apple released that video back in the 80's has so much FREE advertising been bestowed on any person or product without paying a dime!  Apple's commercial is still played on many sites as one of the best commercials debuted during a Super Bowl.  It has been played and viewed by per a billion people and going strong.  Apple payed for the commercial to play only once!  It has been estimated that it translates to over a couple of billion dollars in free advertising.  I think I can safely say that Miley has received much more than that in just a few weeks.  Let's put it this way, if you don't know that she has a new album out or that she is breaking the Hannah Montana mold - You've been under a rock…

Fourth, would I want my daughter looking at Miley as a roll model.  Certainly not the character.  But I would make sure she understand that it's business, pretend.  Pretend is Miley's world, not my daughters.

Kudos to Miley and her people for pulling off the advertising coup de grace!

Take care,

Kurt

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